Superior Pet Essentials®

Make everyday comfortable for your pet! With Superior Essentials™ , you can be confident that your pets will be happy and content.

With our diverse range of Dog Mats, Raised Outdoor Dog Beds & Covers, Poopers Scoopers, Waste Bags, Kennels, Buckets and Bowls, our pet care products are quality solutions for taking care of your furry family members.

Busy families know their pets are in good hands with our Essentials™ pet care range that are both high quality and affordable.

We know that each day is important with your pet. When you reach for Superior Essentials™, you can sleep well at night knowing your pet’s needs are covered.

The Considered Choice

We know that making considered and sustainable choices about what you put in your home are more important than ever. We feel the same about what we put into our products. Every ingredient across our range has been carefully chosen, and we’re continuously striving for better. Our soft filling is a unique blend of recycled PET fibre which is manufactured from recycled plastic drinking bottles and Australian made foam.
Learn more

The Considered Choice

We know that making considered and sustainable choices about what you put in your home are more important than ever. We feel the same about what we put into our products. Every ingredient across our range has been carefully chosen, and we’re continuously striving for better. Our soft filling is a unique blend of recycled PET fibre which is manufactured from recycled plastic drinking bottles and Australian made foam.
Learn more