Who We Are
We’re a super proud Australian family-owned business that has been designing, manufacturing and supplying pet bedding and accessories to the Australian market and beyond since bounding onto the scene in 2009. Every day our love of pets unites us at our HQ in Mordialloc, Victoria, Australia. Here is where we can be found doing our part to nurture the unconditional love between pet owners and their pets.
Our pets give us so much love and joy, we see it as our mission to provide the very best products for them to support their well-being and happiness. We care deeply about where we live with our pets, which is why we do our best to maintain a soft impact on our environment in all that we do. We’re always looking for new ways and materials to work with to help this cause. We like to set the bar high; so for this reason, our guiding vision is to become the global design leader in sustainable pet products.
Aussie & Proud
The majority of our products are proudly assembled in Australia using materials sourced locally and some overseas. We’re pleased to say that some of our range boasts the famous Australian Made Logo! Aussie first is our motto, which is why we use local suppliers wherever possible. Our foams and threads come from Melbourne businesses and we work with local suppliers for our photography, design and printing needs. We believe by working with and supporting other Australian companies, we are enabling innovation and investment in bright ideas on home soil and that benefits us all.
As a team we’re a small bunch with big ambitions, some of us have two-legs and some of us have four. We have fun doing what we do and try not to take ourselves too seriously. But when it comes to your pet, they deserve only the best. So, our standards are high around quality, design and the small stuff (we sweat it!) to ensure contentment for your furry household members.
As a team we live and breathe these values:
Agile: We’re not content with tail wags only, we’re after the full-body wiggle of approval. We act quickly and seamlessly to meet the needs of our canine customers in everything that we do, even when they (or their humans) don’t know it’s a need yet.
Teamwork: We work together to make sure ears are floppy, bellies are up, tongues are out, and wet kisses are plentiful. We have a lot of fun doing what we do, and it’s not unusual to find us trying to think like a dog, testing out a pet bed for ourselves, or oohing and aahing over cute customer pictures of our products being enjoyed. It all helps us in our ambition to provide the best well-being products for the lifestyles of fur kids and their families.
Driven: Pets are fully-fledged family members and we care about their comfort. We are focused on becoming design leaders in the world pet industry to keep enriching the lives of pets and their people one product at a time.
Forward Thinking: We don’t like to chase our tails, we plan ahead to ensure we are delivering the most effective, innovative and sustainable solutions.
Accountable: We stand behind all that we do for one another and our customers that bring about moments of care and happiness for our furry friends and their families. In our opinion wet kisses and belly rubs are top-priority and that’s why we do what we do.
Our Commitment to our Resellers
As an Aussie family business, we feel strongly about supporting our valued customers within the pet industry, we operate as a wholesale only business so as not to compete with our valued retail partners. No matter where you are in Australia or worldwide, we can supply your retail store or pet industry business with our quality products either directly or via one of our regional distributors. Get in touch for further information here. Or register for an account with us here.
See something you’d like for your pet? Find a comprehensive list of retail and online stockists of our products on our where to buy page here.
We Love Feedback!
Drop us a line with any questions, feedback or requests you may have.
Phone: +61 3 8518 5715
Hours: Monday to Friday 9am – 5pm